Recom is a managed services provider in Bangladesh that has been serving some of the biggest companies of the country. They are a firm that aims to give back the time and resources that CXOs have to invest in the small everyday tasks by taking over on business processes such as payroll and fund management.
The Problem
Recom wanted to establish themselves as the go-to consultants for payroll and fund management services. To do this, they had to attract the attention of polished professionals from the biggest companies.
However, their visual communication lacked the sophistication required to make an impression on their target audience. The majority of their social media following were not their intended target audience. So, the brand needed a makeover and start speaking to business leaders.
Speaking Their Language
The voice and tone for Recom were established keeping these facts in mind. This brand needed to speak with authority, to display competence and establish trust. The voice had to be concise and to-the-point with what had to be said since the CXOs are already terribly busy in their day. Lastly, the brand had to speak with sincerity and empathy for the target audience to understand that Recom is a firm that wants to save their clients’ resources and time.
The New Tailor-Made Suit
Merchandise
On The Web
The New Recom
Creative Director/Art Director - Faisal Omar Sadid
Designer - Zaheen Haque
UX Design - Faisal Omar Sadid, Arnab Fouzder
UI Design - Arnab Fouzder
Copy Writer - Abidur Rafi Hassan, Adeeba Afreen Chowdhury
Storyboard - Zaheen Haque
Lead Animator - Faisal Omar Sadid
Assitant Animators - Zaheen Haque, Arnab Fouzder
Assitant Animators - Zaheen Haque, Arnab Fouzder
